This week I needed to make some changes in my business for a number of reasons:
- We need better content editing.
- The OFS doing my social media is getting burned out with social media.
- I need help writing this newsletter.
So I turned to one of my most trusted OFS, Julia, to help me define the roles that we need. Actually, I turned to her because she’s involved in all these things. And she has helped me come up with some ideas.
So here’s what happened.
She said promoting from within would be a good idea, for the social media role . We already have someone working on social media. We can promote them and give them more responsibility. That takes some responsibility off of her (Julia).
She (Julia) really prefers to write and edit. So she can not do social media. She can help write the newsletter and help edit the content.
So, before I go changing people’s responsibilities, I thought it would be good to define some roles.
Content manager:
- Writing newsletters
- Writing blog posts
- Updating old blog posts
- Editing social media
- Plans and creates a schedule for releasing the blog posts
Social media manager:
- Planning social media posts in advanced
- Posting and scheduling posts
- Creates social media engagement guidelines
- Monitors the analytics
Content creators
- Writes the captions for social media
- Writes the updates for old blog posts
- Makes the videos and images
- Responds to comments and DMs on social media
Content Editor
- Edits the newsletters and blog posts
- Gives feedback to the content creators
I don’t think it’s necessary for you to define roles for your OFS. I didn’t for a long time and it has worked out just fine. Don’t stress about this.
Have you defined any roles for your OFS? What role titles do you have?
John
We use OFS within our web development and social media marketing agency, so the roles are clearly defined when we hire and when we assign tasks.
When you’re working with a team of more than 2 or 3 people, roles and processes need to be defined so that everyone knows what they should be doing. It would be like having a football team within any specific roles for those on the field 🙂
Anyway, isn’t OFS = Online Filipino Specialist ?
We treat team members that are outside of our country pretty much the same way that we treat those within the country: days off, vacation pay, etc. It creates more equality between the team members and we benefit from a better cohesion within the teams.