During the years of running my online business I’ve come across a lot of different ways of doing online research.
Lots of the info out there is pretty dumb.
Dumb…meaning…it’s just not info that will help you know what’s good and what’s bad.
Dumb…meaning…what they’re telling you XYZ means, just isn’t true.
Dumb…meaning…”this does not help me pick a niche!”
Dumb…meaning…”I will never do this because there’s nothing at all scientific about what you’re teaching me! and it’s too time consuming and there’s no way in the world I could have someone else do this for me.”
So I’ve developed my own way of doing niche research.
- it’s very scientific
- the numbers are super meaningful
- it’s easily outsourced (just give them this video!)
- you will uncover GOLD using it
Here it is for you:
Get Flash to see this player.
Here are some myths you’ll hear people say:
- Use overture to find keywords
- Look at the number of results returned by google to find how competitive a niche is. For example:
(this tells you nothing!)
I use this method when:
- searching for new niches to enter (I create lots of spreadsheets on lots of different topics)
- researching within a single niche to find out what keywords I should target
- researching a market someone has brought to me as a “gazillion” dollar idea
I outsource all of my research.
UPDATE: I had someone tell me that what I said about the PPC ads isn’t clear. I’ll explain.
In general, lots of PPC ads means there’s quite a bit of money to be made in that niche.
If I want to run PPC ads for that niche, then having lots of PPC ads is not good. It means it’s very competitive and probably very expensive. I might want to run PPC ads if I KNOW I’m entering a niche but the pagerank is high and I can’t compete with SEO.
On the other hand, if I discover a niche that has lots and lots of ads, but the pagerank is low, that means that the niche is very profitable (lots of ads = lots of money to be made) and that I don’t have to compete with the high bid prices due to the amount of ads. The low PR means that I can do SEO, get my site to the top, and get the traffic for free. In this case, the “lots of ads” is an invitation to me to enter that niche because it means the niche is profitable.
John – this is GREAT. Thanks for sharing.
~ Adam Short
guys.. where dod you get the powee’s browser??
what site i freely download it??
Robert,
If you follow the process that John suggests on his outsourcing website, there is very little chance for you to employ a scammer. In fact I think I might have been in contact with one, and thanks to the process that John shared, he was eliminated very early in the process.
@Doris – If you’re the one with the high PR, it’s certainly better. All PR does is help you rank highly in the search engines.
If all your competition has high PR and you’re trying to do SEO to get traffic, it’s going to be a difficult road.
FYI, if you’re looking for the MSN Keyword Tool you can find it on the other page -> http://www.jonasblog.com/2009/03/outsourcing-online-research.html
AT about 8 mins into this video, you show yourself going to a bigger page of all of the sponsored links. How do I get to this page?
It would seem like such a simple thing to do, but I can’t work it out.
I would expect there to be a “more” link or something, but I can’t see anything of the sort.
Thanks in advance
Thanks John,
How do you find out how many Google ads there are, now they have stopped showing further than Page 1 ?