One of the reasons I encourage my kids to ride and race their bikes is that it doesn’t have a dead end. 

When you finish high school, your cycling just continues. It doesn’t matter at what level.  Recreational, just for exercise, racing, competitive racing…

There’s no dead end.

In a case study we did with Brenda Albano, she talks about not creating a dead end for her OFS.

As Brenda trains and gets to know her VAs, she loves “spotting” what they really want to do (in contrast to what they were hired to do).  If they show promise, she encourages them to grow in those new areas and she finds ways to implement their new skills. 

For example, Hazel (her SEO OFS) started out doing SEO and blogging. But her passion is design. So Brenda paid for Hazel to take the time to learn design basics. Now Hazel is also teaching herself how to do video and infographics. She’s contributing in new ways to the business and she’s so happy to be doing what she loves.

I have someone who I hired to build websites and do marketing, who now manages my social media.

I have someone I hired to do content writing who now manages multiple projects.

I have people who have learned programming, SEO, social media marketing, quality assurance testing, customer support, … All while working for me.  Their roles have changed significantly since I hired them. They’re now working on things they like better than what I originally hired them to do.

A good question to ask your OFS might be:

What else are you good at?
What else do you like to do or would you like to do?

You might find they have other skills and interests.

Don’t create a dead-end job.