It’s been known for a long time that Overture would change to be searchmarketing.yahoo.com. Today it finally happened and I think ot’s a great thing and I can’t wait until they expand their product offerings.
Google has offered such a good service with adsense but I can’t wait until there is some competition so that publishers get paid more. I think google is already reacting to yahoo’s move because the cpc on all adsense on my sites increased (amost trippled) a few days ago.
It’s pretty exciting for people who make their living off of affiliate marketing.