There are a lot of online tools I use in running my business. Tools which at one point I didn’t know existed, and when I found out about them, I said

I attempted to create this list somewhat here, but it was just too much content creation for me (I just don’t like creating ongoing content…that’s why I only blog once a month!).

So, here’s a big laundry list of tools I use to run my business, and just in general good internet websites to know about.

This is a list that comes from my experience in doing online business, as well as the knowledge of my mastermind group.
If you have great sites to add, please add them in the comments. Maybe I’ll add them to my main list if I start using them.


  • – heatmap click tracking
  • Woopra – website analytics
  • Statcounter – Not the most detailed analytics, but gives very important trend/keyword data easily. Great for affiliate websites.
  • Google Website Optimizer – free split testing and multi-variate testing
  • ClickTale – web analytics that takes a video of your users mouse/actions
  • – similar to…
  • Site Yogi Free consolidated website statistics


  • Audacity – free audio editing
  • Jing – free screen capture/sharing tool
  • JW Player – best free flash player (the best flash player…period)
  • Super – free video conversion tool (the best free video converter – converts from anything to anything) Download
  • VSO Image Resizer – right click to resize/save images to a different format
  • OnlineVideoToolkit – How to do video with a Flip camera
  • – Pay to have an actor create a video and “appear” on your site
  • Free Video Distribution service (free alternative to traffic geyser)
  • iStockPhoto free stock photos
  • free stock photos
  • Amazon S3 I use them for streaming video and for reliable image/file/video hosting.
  • Pixlr Image Editing – Free alternative to photoshop. Amazing online image editing…free.


Screen Sharing/Collaboration

Phone Calling/Recording

  • FreeConferenceCall – a whole suite of phone services – conference lines, voice boxes, broadcasts…
  • Pamela skype recording plugin
  • – intercepts voicemail, transcribes it, and texts the voicemail to you (voice recognition to text)
  • Google Voice – If you can get in…
  • – A usb device that gives you VOIP for dirt cheap. My partner, Dan, uses it exclusively at home.
  • Free incoming voicemail and fax service
  • or – 3 way in phone conversations to record

Project Management

Graphic Design

  • – People will compete to create a logo/design for your website (cheap graphic design work)contest for cheap graphic/design work
  • – Great graphic designer
  • DesignGuruRyan – Another great graphic designer
  • free Adobe recommended color pairings and design templates

Content Creation

  • Screen Steps – tool for creating step by step instructions with screen capture
  • – Get articles written for you for cheap. Also automate human processes.
  • – get content here and then re-write it for articles
  • – collections of video that you can buy from people
  • – searches offline articles – go buy them from people
  • – good source of content, like expertvillage
  • – more content, like

Online Survey Tracking/Creation

Online File Storage/Backup

  • Free file storage, sharing and remote backup from a folder on your desktop!
  • Mozy – Simple online backup solution
  • SugarSync – Online File syncing/storage
  • Backupify – backup your online life!

Random Coolness

  • Evernote – free note taking tool (puts notes on your desktop and online, indexes images/pdf to make them searchable)
  • – get great deals on “stuff”
  • – free flow chart design – alternative to MS Visio
  • Filezilla – best free ftp client
  • “The” Paypal Button – Andrew Lock says that if you’re doing more than $3000/month in paypal, you can click this button and they’ll charge you less transaction processing fees
  • – travel prices aggregated
  • – let people schedule appointments with you when you allow them to
  • – Group date picking (“when works for everyone?”)
  • Send hand written thank you letters to your list!
  • Ted – Inspirational video presentations from great minds!
  • Windows Notepad Replacement – A better program than what comes with standard windows.
  • RescueTime – Auto tracks and categorizes computer usage. Usable with employees.
  • LastPass Password Manager – Keeps track of all login info across computers. I’ll never (hopefully) be without this again.
  • Kunaki – awesome CD/DVD creation/fulfillment service.
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