Occasionally I talk about working 17 hours/week. I’ve done so since about 2008.
During that time I’ve built an 8 figure business.

How?

Everyone wants to live the 4 hour work week, but few understand how.

Here’s how.

DON’T SELL YOUR TIME.

This has been one of the key factors in me being able to continually grow my business while keeping my workload down.

I will not trade time for money.

I know this is going to be controversial so let me explain.

Any time you get paid for doing something for someone else, you’re trading time for money.
Yeah, it might be a lot of money. Maybe $100/hour. Maybe $500/hour. Maybe $5000/hour.

It’s not the rate that’s the problem. It’s the limit you place on yourself.

If you’re doing the work in exchange for money, there’s only so much time in the day.
There’s only so many people you can talk to.
There’s only so many projects you can manage.
There’s only so much YOU to go around.
Your income is limited.
If you’re not working, you’re not making money.

And there lies the problem of trading time for money.
If you’re required to be involved in order to fulfill orders, you’re selling time for money.

But…
If you can have someone else do the work.
All of the work.
So you’re not involved in the work at all…

Now you’re not selling your time for money anymore.
Now there’s not a limit on growth based on your time.

Where do I most commonly see trading time for money?
1. Providing a service where you’re involved in the fulfillment.
2. Agency models where the customer wants to talk to YOU.

These certainly aren’t the only places, but they’re the most common ones.

Want to work less?

Find a way to hire someone else to do the work you’re doing.

John

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