All growing up (and into adulthood) I remember seeing ads from The Church of Jesus Christ of Latter-day Saints about families.
The ads always show families spending time together. It’s not always happy time. It’s not always productive time, but they’re together.
The tagline at the end of the ad was always:
Family: Isn’t it about…TIME?
Time…it’s been a driving force in my life. I try really hard to get others (OFS) to do my work for me so I can spend my time with my wife and kids.
But I wasn’t always there.
I didn’t always have Online Filipino Specialists.
I was probably about where you are now.
And where James M is right now.
James (a college roommate of mine) and I had lunch recently. He said:
“I want to have someone do this marketing for me and I have someone, but she’s only really good at following instructions and I don’t have the time to teach her how to do it. I just want to hire someone who already knows how to do it.”
I thought 2 things:
1. You can probably find someone with those skills so it will take a lot less instruction from you to get them doing it for you.
James wants her to do lead generation marketing. Not that hard.
2. This is the best time you can spend. The time that creates a multiplier.
He doesn’t realize in saying “I’m too busy to train her” he’s saying “I’m too busy working IN my business to work ON my business and make it grow.”
Almost any time you spend working ON your business creates a multiple. It multiplies your efforts and your time.
That’s where your time is best spent.