Recently Facebook implemented it’s new Timeline feature for fan pages, converting all fan pages to the new format as of March 30, 2012. This change has important implications for internet marketers:
– Reduces the effectiveness of using a Like Gate to get more fans
– You’re no longer allowed to specify a default “landing tab” for your fan page, all users see the timeline unless they arrive via direct link to another tab
– Increases opportunities for visual branding
– Provides more promotional features
This article from HyperArts thoroughly covers the implications of the changes.
To make your life easier, we updated the ReplaceMyself.com Facebook training module to provide training for your employees to stay on top of Facebook changes.
If you don’t want to deal with the new changes (I don’t), have your Filipino workers do it.