Google recently announced the release of their website optimizer, which I heard about from googleicious.
Now, this tool looks like it will be cool and all, but I don’t see how it fits their mission statement:
Google’s mission is to organize the world’s information and make it universally accessible and useful.
How does this tool help them to organize and make information accessable and useful? I mean, I see how it helps them by knowing which sites are performing the best (may be incredibly useful as google releases a ppa program as well as their current ppc (adwords) program). But how does it help me, as a searcher? How does it help put better information in my hands? It certainly helps me find the best marketer and the best marketed information, but that’s not necessarily the best information and it doesn’t appear to make anything more accessible to me.
I felt the same way about google checkout, but then realized that google checkout will probably make it easier for people to sell information at some point so people will make more information available…ok, that fits their mission.
Searchviews touches on some of the problems that come with all the google tools. Interesting.
“Accessible” – easy to approach, reach, or use. Optimized sites should do just that.
@blake: Yeah, I see your point. However, I would argue that this tool doesn’t make information any more easy to approach or use. It just makes you more likely to use it. It was just as usable before, and just as easy to get to, but now with this tool in the hands of a good marketer, it makes you more likely to use that information.
I guess my point is that it doesn’t really help the end user. This tool is designed to help marketers…period. I can see how it might help an end user…if it gets in the hands of someone who has really good information but doesn’t know how to tell people that he has the good information or doesn’t know how to tell them how good the information is.
In my view, this tool was built to help google know who is the best marketer in order to help their adwords program or their future ppa program.
But…I can see how you could argue this in favor of their mission…