Chances are, you’ve seen this page —>
I see it every time I install a new, $38 ink cartridge into my HP 2610 printer.
I’ve had this printer for almost a decade.
And without fail, every time I install a new cartridge, it regurgitates one of these things…as if to say, “thank you for feeding me.”
The first time I saw it, I was somewhat enchanted by the idea of the tiny little bird down at the bottom.
There’s an image of him ‘pre-alignment,’ where his colors don’t line up. And then there’s a giant black arrow pointing to another image of him, ‘post-alignment:’
His colors line up.
The cartridges are ‘aligned.’
You’re both happy.
But dozens of cartridges and alignment pages later, I’ve come to realize:
It’s all bogus.
The EXACT same page is programmed to print every time you install a new cartridge. It’s not actually doing anything.
HP is giving you a false sense of confidence in their product, and they do it by wasting your time, your money, and your ink.
It seriously ticks me off. It’s dishonest.
I don’t trust HP anymore.
They’re pretending that they did something good when they didn’t.
Moral of the story: don’t be a pretender. In business, don’t pretend to solve a problem or fix an issue that you sincerely can’t.
You’ll just make people angry and lose their trust.