On Tuesday my email was about protecting yourself from your OFS.
What if your OFS needs protecting from themselves?
I have someone who runs our advertising.
She has done it for a few years for us.
She sticks to budgets.
She gives reports.
Generally she does a pretty good job (I think…I don’t really know anything about FB type advertising so I have no idea how to evaluate what she’s doing. At least it’s getting done.)
On Thursday she made a typo.
The budget was supposed to be $18,500
She typed $185,000.
Accidentally adding that extra zero made FB go crazy with the ads.
$58,000 in 2 days before we caught it and shut it down.
Most of it was unprofitable. Facebook increased our CPM a LOT and showed the ads to less relevant people.
Monday morning she resigned.
It was an accident. A typo.
I told her I didn’t want her to resign, I just wanted her to be better.
Try to get some of the money back from FB since it was so obviously out of our normal patterns and obviously a typo.
Anyone could have made the mistake (someone in the US included).
She’s still with us.
I hope I did the right thing.