Last night I finished “reading” Jeremy Palmer’s book on affiliate marketing.

I say “reading” because it took me about 15 minutes to get through the last 70 pages of it.

I bought it because Janet said he’s an expert on building affiliate sites.

He may be an expert (I trust Janet), but his book stinks.

I didn’t get a single idea from it.

It’s basically a regurgitation of every other book on internet marketing that has ever been put out, except he left out the details.

It’s not exactly “High Performance” stuff in there. It’s really a basic guide to what affiliate marketing is.

I don’t understand why he didn’t just detail exactly what he does to do this stuff.

Why didn’t he talk about using joomla or drupal or some other cms to build sites.

Why didn’t he talk about the secrets of using PPC. Why not talk about the details and secrets of getting links to the sites.

Instead, he says that you can get traffic to your site using ppc and that seo is important.